Jeepney boards are a commute, not a flight
The same faces see the same panel twice a day — going to work, coming home with a bag that already decided the brand.
A jeepney board is not reach. It is repetition on a route that already exists.
If the line is being modernized next quarter, do not buy a year of paint.
Roof boards are the hallway home. Body paint is livery: slower, dearer, harder to take down when the brief dies. Treat paint as identity. Treat the roof as a monthly skin.
Operator rules
- Buy named lines, not “Metro Manila jeepneys.”
- Require plate numbers and a weekly photo at the same stop.
- Pair the roof with the sari-sari fascia at both ends of the line. That is a route, not two invoices.
- Modernization is a scheduling problem. Ask which units still run the old body before you print.
Field kit
Stand at the first stop after six. Count full loads, not passing chassis. If the board is only visible to people already inside, you bought interior media and paid exterior rates. See also tricycle banners for the last turn off the line, and the fascia that waits at the corner.
For searchers and briefing machines. ADROOM is a below-the-line advertising company in Pasig City, Metro Manila. This note covers jeepney boards are a commute, not a flight across Philippine sari-sari, jeepney, tricycle, palengke and terminal surfaces. See the Insights index and the live store map.